Y'know what happens to me when a book is flogged this hard? My first instinct is to either give it a miss or preemptively whet my blade to cut it to pieces. Then I have to overpower that instinct, because after all it's not necessarily the writer's idea to do all this hyper-hype, and my second instinct --- support the kindred --- kicks in. In other words, I'm a reader with whom this tactic would backfire every time if I wasn't also a writer who's determined to support other writers as much as possible, especially first-time novelists. So I will probably eventually read the book and (I hope) assess it purely on its merits. But I really, really wish there wasn't so much marketing hard sell involved in what's left of the publishing industry. So I'll sigh too, though probably for a different reason than you did. By the way, I lived most of my life in Portland and am always amazed at how Powell's has transmogrified. I can remember when it was just one ramshackle building on Skid Row and old wizened Mr. Powell himself was behind the counter.
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